Search Engine Results for PDF users

Many above seek engines (Google, Fast, Inktomi, MSN) now accept the adequacy to basis PDF files and acknowledgment them in seek results. If you are a Web website buyer with PDF files on your site, this is acceptable news. If you are an SEO, you aswell apperceive that the new adequacy presents abeyant account problems. And what absolutely is the big deal? Let’s acquisition out.

Searching for “blessing of a Christmas tree” on Google allotment a hotlink to a PDF book as the aboriginal result: http://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=UTF-8&q=BLESSING+OF+A+CHRISTMAS+TREE

If searchers bang on it, the hotlink automatically opens a PDF book with no aeronautics aback to the capital site. Users are trapped! So, what’s traveling on and, added importantly, how to do we fix it? Essentially, the PDF architecture is not the culprit; the absolute botheration is the author’s abortion to actualize the files with Web users in mind.

PDF assembly software, such as Adobe Acrobat 5.0, offers the adeptness to cover both a abyssal anatomy and hyperlinks on a PDF page. Ideally, the best band-aid is to actualize your pages in HTML, rather than PDF format. Depending on the purpose, however, a PDF architecture can be preferable. For example, PDF files action bigger functionality for pages that are frequently printed, such as adjustment forms and amount lists.

To abstain the PDF USER TRAP, you will accept to republish your files, abacus some blazon of aeronautics anatomy and/or hotlink aback your capital Web site. This is the best advantage for SEO’s, because it allows the pages to still be indexed. If this is not an option, the next best band-aid is to abode all of your PDF files in a individual binder and do a robots exclusion.